Bob and Randy caught up with returning guest Jason David of Gym Force, a platform that helps independent gyms with member acquisition, retention, and upselling — solving problems Jason ran into as a former CrossFit gym owner. The conversation covered how AI has accelerated his build, the realities of startup funding versus traditional business valuations, and lessons learned from years of testing and tough feedback. They also touched on the differences between Detroit’s startup scene and the IT community, plus the role community plays in gyms, martial arts, and entrepreneurship alike.